Digital marketing refers to marketing activities carried out using the internet and technological products.

What is Digital Marketing?

Digital marketing encompasses marketing activities for products and services conducted through digital communication channels. It aims to reach people via computers, phones, tablets, and any other devices connected to the internet. The internet, which connects millions of people, offers unmissable opportunities for marketing activities. Compared to traditional marketing, digital marketing offers the chance to reach wider audiences at lower costs. Moreover, the effects of marketing activities are more measurable.

Different methods and tools are used in the digital marketing process to introduce the products and services offered by businesses to potential customers. Although those with insufficient knowledge about digital marketing might think it only involves posting on social media or creating and publishing ads, it is actually a much more complex field requiring various expertise.

Types of Digital Marketing

There are multiple ways to reach your target audience in the digital world. Thanks to these varied methods, digital marketing can flexibly utilize different communication channels and approaches. Here are some of the most common digital marketing methods:

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Search engines are among the most important traffic sources for websites. There is fierce competition to rank higher in search results among millions of websites. For your website to rank higher in relevant search results, it must be considered a more valuable resource by the search engine than its competitors. Search Engine Optimization (SEO) efforts are conducted to enhance the credibility of your website in the eyes of search engines. These efforts, which can be divided into on-page, off-page, and technical SEO, aim to increase organic traffic from search results.

Search Engine Marketing (SEM) is different from SEO. You might have noticed ads in the search results provided by search engines. Efforts to increase website traffic by appearing among these ads are called SEM.

Social Media Marketing

Social media marketing is essential for digital marketing. Nowadays, it is almost mandatory for businesses that want to make sales via the internet to be present on social media. Besides promoting your products and services, social media helps you communicate with your existing and potential customers.

Content Marketing

Written and visual content is another way to reach your target audience. Content created related to the products or services you market helps reach your target audience. Quality content assists in ranking higher in search engines. Additionally, the useful content you provide gives your brand an impression of expertise and reliability in your field.

Email Marketing

Considering that almost everyone in the digital world has an email address, emails are one of the best ways to directly reach your customers. You can communicate with your customers through personalized messages via emails. Emails can be used for different purposes such as newsletters, welcome messages for new customers, and notifications of campaigns and promotions.

In addition to the methods mentioned, digital marketing also includes various types and methods such as influencer marketing, native advertising, affiliate marketing, and mobile marketing.