The use of electronic mail for marketing purposes is known as email marketing. In English, 'email marketing' refers to the distribution of marketing content directly to a target audience via email.

What is Email Marketing?

Email marketing is one of the most commonly used communication channels for digital marketing. It is used to acquire new customers and to sell additional products and services to existing customers. Through this marketing approach, you can reach potential customers, increase brand awareness, and engage with existing customers to encourage them to purchase more products and services. Additionally, you can build customer loyalty by sending regular promotional and informational emails to your current customers.

How to Conduct Email Marketing?

To promote your products and services to potential customers, you would typically conduct email marketing. The first step is to create a mailing list that contains the email addresses of your target audience. When creating this list, you must comply with data protection regulations such as KVKK and GDPR. Essentially, you need to have permission from the email owners to use their addresses for marketing purposes. While this may seem to make collecting email addresses more challenging, it actually ensures that you gather data from people who are genuinely interested in your products and services, leading to more accurate marketing efforts. To build a user database that targets your desired audience, you can use various channels like social media to ask people to join your mailing lists.

The second step is choosing an email marketing software and service provider specialized for this purpose, allowing you to reach a large number of users. This is typically the most costly part of the email marketing process.

The next step is to create effective email content to promote your products and services. The marketing emails should be simple and explanatory while also containing a clear call to action (CTA) to encourage customers to make a purchase. Additionally, these emails can be personalized for each customer to provide more targeted marketing content.

Why is Email Marketing Important?

Email marketing has become an integral part of marketing due to the advantages it provides. Compared to other marketing activities, you can reach your target audience with much lower budgets.

Sending a large number of emails is relatively inexpensive, making it more budget-friendly than other marketing methods such as social media advertising and SEO. You can achieve more conversions while spending less.

Another reason email marketing is widely used is because it is measurable. Your target audience can be segmented based on factors like age, gender, and city of residence. You can track how many people took action after receiving your emails. By analyzing this data, you can make observations like ""men in their 30s living in urban areas are more interested in camping gear."" This helps refine your mailing list to be more targeted and allows you to conduct more effective marketing campaigns.