Influencer marketing is a marketing strategy carried out by brands collaborating with individuals who have a large follower base on social media.

What is Influencer Marketing?

Today, when speaking of digital marketing strategies, the role of influencer marketing has become increasingly important in recent years. Part of social media marketing, influencer marketing involves brands collaborating with individuals who have a high number of followers on social media. These individuals, known as influencers, are people who have a wide user base on different social media platforms such as Instagram, Twitter, TikTok, and YouTube, and have the ability to influence their followers with their opinions. Marketing activities conducted jointly with influencers, who create content on these platforms and already have a follower community similar to your target audience, are referred to as influencer marketing.

What are the Advantages of Influencer Marketing?

Influencer marketing activities conducted with well-known individuals on social media who can influence their audience offer various benefits for brands.

The biggest impact of influencer marketing is its contribution to the rapid increase in brand awareness. It allows you to reach thousands of people through social media. Influencers introduce your brand and products to their follower base, ensuring that many more people become aware of them. Additionally, this increases the trust in your brand. Your brand becomes trusted when recommended by individuals whom people follow, trust, and value their opinions.

Influencer marketing is one of the easiest ways to reach your target audience. You can identify the target audience you want to reach and collaborate with influencers who have a similar follower base. Moreover, you can do this at much lower costs compared to other marketing methods. Addressing 50,000 potential customers who are interested in your brand, products, and services, rather than reaching hundreds of thousands who are not interested, will yield much better results.

What are the Types of Influencers?

When it comes to influencer marketing, people often think of social media users with hundreds of thousands of followers, but the overlap rate of these followers with the target audience is actually more important. For brands, reaching 100,000 irrelevant people from their target audience often yields more conversions than reaching 10,000 people who make up the target audience. Influencers are divided into four different groups based on the number of followers.

Nano Influencer

Influencers with less than 10,000 followers are classified as nano influencers. If the audience addressed by nano influencers overlaps with your targeted audience, successful marketing activities can be carried out.

Micro Influencer

Micro influencers are influencers with a follower count between 10,000 and 100,000 on social media platforms. Micro influencers, who produce content in niche areas, have a strong influence in their fields.

Macro Influencer

A macro influencer is someone with a follower count between 100,000 and 1 million on social media. These individuals are leaders in their fields. They can enable your brand to quickly achieve recognition, trust, and growth. However, the follower base of macro influencers consists of people with much more diverse interests compared to others. Therefore, they are suitable for more general marketing activities.

Mega Influencer

Mega influencers are individuals with over 1 million followers. World-famous artists, YouTubers, and celebrities fall into this category. Working with mega influencers, although extremely costly, is a suitable choice for large corporate companies with a high marketing budget and that aim for a general appeal.