Digital Content Specialist, Website & Application & CRM
Versuni
16.08.2024
İstanbul / Türkiye
Tam Zamanlı
İş Yerinde
Deneyim: 2-4 Yıl
Job Description
About the role
We are looking for a "Digital Specialist" to our growing Digital hub.
In this role, you will responsible for optimizing the digital presence of our products and services through effective website content, SEO strategies, application management, product page creation, and CRM.
The impact you'll make:
- Develops and manages website content that aligns with our brand voice and SEO strategies
- Creates and optimizes product pages for both our website and retail partners to enhance user experience and product discoverability
- Responsible on digital content creation tools to create respective contents through PIM (Product information management), CMS (Content management system), DAM (Digital Asset Management) etc.
- Implements SEO best practices to increase organic search rankings and visibility of product pages through website and retailers’ sites
- Collaborates with Marketing teams to ensure accurate and compelling product information
- Manages CRM strategies to engage with our customer base and foster loyalty
- Analyses website and CRM data to inform content and SEO strategies
- Oversees the management and optimization of the HomeID application, ensuring its alignment with our digital strategy and user needs
- Works closely with the Digital Marketing team to integrate content with broader campaigns
The skills and knowledge you'll bring:
- Min 3+ experience through digital content management area
- Proven experience in website content management, SEO, CRM, and application management
- Strong understanding of digital content creation and optimization for SEO
- Experience in creating and managing product pages for e-commerce and retail
- Experience in digital content creation tools
- Knowledge of CRM tools and strategies to enhance customer engagement
- Familiarity with application management, particularly with HomeID or similar platforms
- Excellent analytical skills to measure the effectiveness of content, SEO, and application performance
- Strong communication and collaboration skills
What we offer:
- Competitive base salary | benchmarked against global industry and market leaders (locally relevant)
- Hybrid working model | effectively combining working from the office & home, depending on team dynamics and business needs
- High growth environment | offering exciting learning and career development perspectives beyond your first role
- Inclusive working culture and family spirit | we embrace our international community & diversity as competitive advantage
Skills
About Company
About Versuni
Versuni designs, manufactures and sells market leading products under the well-known brands Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo. We do this with the simple yet powerful purpose of turning houses into homes.
We are proud of the products we make. As a leading player in domestic appliances, we offer sustainable products across kitchen appliances, coffee, air, garment, and home care. Our company is headquartered in The Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with presence in over 100 countries. We employ 7,000 talented people who bring innovation to our customers.
We create a great place to work for those who share our passion, with high-performing teams as diverse as the homes we care for. We have big plans for 2024 and beyond, further driving innovation and growth within our global markets. What we need to achieve this are like-minded individuals who are determined to take their careers to the next level.
We have been 100% carbon neutral in our operations since 2020, but this is just the start of our plan. We know everything we use today will affect the planet tomorrow. For the past century, we've innovated to make products faster, better, and more energy efficient. A better future is possible with a plan that’s built to last.
