Product PR Executive

As one of the world's most renowned recruitment companies, Grafton, as a Gi Group brand, provides world-class recruitment service, talent management and human resources solutions with over 40 years of experience in Europe. With more than 500 employees in 23 countries in Europe, Grafton employs more than 50,000 temporary and permanent professionals every year.

We are looking for a Product PR Executive for our global business partner who is the world's leading smart device manufacturer and a technology company that combines hardware with software and services.

The Product PR Executive is responsible for driving product communication strategy in the Turkish market, developing and executing public relations strategies to enhance the reputation and visibility of the company, ensuring strong media exposure and positive brand perception across local tech media, social media, and consumer channels.

Your goal will be maintaining positive relationships with media outlets, stakeholders, and the public while effectively communicating our key messages and promoting our brand. You will be reporting to Marketing department lead.

Responsibilities:

• Develop and implement PR strategies to highlight product innovations manage public relations plans aligned with business objectives,
• Create high-quality tech reviews, PR articles, and in-depth product analyses across media, social platforms, and video channels,
• Collaborate with internal teams and external creators to produce engaging and impactful content,
• Work closely with marketing, social media, and product teams to align PR with overall business goals,
• Maintain and analyze PR analytics tools to measure campaign success, track media coverage, and provide actionable insights to stakeholders,
• Cultivate relationships with top tech media, influencers, and reviewers to maximize product visibility,
• Partner with influencers and KOLs to drive product engagement and storytelling through social media,
• Monitor media feedback and consumer sentiment to address PR risks and optimize strategies,
• Benchmark competitor PR efforts and provide insights for improvement,
• Support product PR content creation at major events for maximum exposure.

Qualifications & Requirements:

• Bachelor’s degree,
• 3+ years in product marketing, PR, media relations, or product communications, ideally in consumer electronics or smartphones,
• Strong understanding of tech products and market trends,
• Established relationships with key local media, journalists, and reviewers,
• Excellent content creation, storytelling, and project management skills,
• Proficiency in public sentiment monitoring and crisis management,
• Strong cross-functional collaboration and communication abilities,
• Fluent in English (spoken and written), Turkish proficiency a plus,
• Experience in tech journalism or media relations,
• Knowledge of social media ecosystems and KOL marketing,
• Experience in reputation management and crisis response.

“GI GROUP AND WYSER TURKEY SEÇME VE YERLEŞTİRME A.Ş. Türkiye İş Kurumu'nun 26.12.2023 tarihli 15198570 No'lu lisans sahibi özel istihdam bürosudur”